How Many Pages Should My Trade/Home Improvement Website Have?
There’s no standard number of pages your website should have. Instead, think about the number of services you offer and the number of keywords you want to target. 10 – 30 pages of keyword-rich content should be enough for most small to medium-sized trade businesses. Remember, the more pages you have, the more keywords you can target. The simplest approach is to create one page for each major service you offer and problem you solve.
You’ve either launched a website recently or you’re thinking of launching one. But it’s tough to know how many pages you’ll need – and that affects your budget.
As a business owner you want to keep costs down, and the bigger your website gets the more expensive it will be. You may even have heard that a home page, one service page, and a contact page is enough to get by.
But this attitude will cost you customers and new clients…
Because each page on your website is a door customers can walk through to find you.
The more doors you have, the more ways people can find you. If you only have 2 or 3 pages you’ve only got 2 or 3 ways for people to find you. That doesn’t mean you should aim for 200 pages because a). you’ll run out of topics to write about and b). you’ll waste a ton of time and money creating content.
But page numbers are important because there’s such a thing as too many, and not enough. As a tradie you want to maximise your odds of ranking on Google, without stretching your budget further than it needs to go.
In this article we’ll explain why your customers will decide how many pages you need, show you how many pages you’ll need to grow your business, and help you take the next steps in your website journey.
Tradies: Don’t Invest a Dollar in Digital Marketing Until You Read This!
You need enough pages to satisfy your customers.
Whether you provide lawn and turf, install kitchens or bathrooms, change locks, or seal windows, your audience is made up of people who have home improvement needs.
The perfect number of pages for your business is one page to target each problem your customer is facing. Those customers will have specific questions related to their problems, and each page needs to address those questions.
For example, if you’re a glass installation expert you can’t have just one page because your customers have more than one glass-related problem. They might need to fix a crack, they might need to replace a broken window, they might want double glazing.
When it comes to pages, too many agencies focus on Google. ‘Do this for Google’, ‘do that for Google’. Stuff Google!
Make pages for your customers, not Google.
Focusing on people, not Google, doesn’t mean you won’t see your SEO improve. On the contrary, when you put your customers first and they consistently come to your site for answers, Google rewards you – so your SEO improves in a roundabout way.
You’ll want each product or each service to have its own pages each page can solve problems related to those products or services
Let’s look at another example of how extra pages increase your chances of new customers.
In this example, you install roller shutters. If you create one page about roller shutters, you’re limiting the ways you can solve your customer’s problems.
One page on roller shutters might look good to you, but with additional sub-category pages about roller shutters you’ll be able to help more niche customers. Your extra pages might focus on:
More pages doesn’t necessarily match up with higher rankings. You can’t pump out 100 low-quality pages and expect to wake up to an inbox full of leads.
Instead, it’s about understanding your audience’s problems and communicating to them how they can solve them.
For example, a plumber might want to create a page for their core services that covers emergency plumbing, backflow prevention, bathroom plumbing, kitchen plumbing, and hot water system repair. These are all problems homeowners face so potential customers will expect a page that specifically addresses their concerns.
It’s tempting for many tradies to use one service page and mention their individual services on that one page, often in a list or with a small paragraph of info on each topic.
This approach has TWO significant drawbacks.
One: Your audience will feel you’re not talking about their problem in-depth and they’ll leave
Two: Google will feel you’re not talking about the subject in-depth and they won’t rank you
At Tradie Digital we solve both of these problems by targeting all keywords relevant to your business.
Use this keyword strategy or don’t bother with a keyword strategy at all
Each keyword we target, typically has its own specific page which means your site visitors feel confident in your business. After all you’ve provided an entire page on leaking tap maintenance (as an example) that outlined tips and tricks, as well as clear pricing, and previous testimonials from others who were up all night going mad at dripping water sounds.
Each keyword-rich page also gives you an SEO boost. After all you haven’t crammed your info onto one page, you’ve gone in-depth on the topic of leaking taps (as an example), covered the topic of leaking taps from multiple angles, and Google rewards your helpful content with higher rankings.
We repeat this process until we’ve covered all your core services and essential keywords. Depending on your number of services and the number of keywords you want to target, this could leave you with 10 pages on your site, 25 pages, or even 50 optimised pages that are attracting traffic each day.
There’s no right number of pages needed to grow your business. As your business expands you may add services, add customer testimonials, add blog posts to help your customers.
Your website should always be growing as your customers have new problems and concerns, so be open to adding extra pages down the line. Remember, a one-page website is better than no website – but not by much. If you want to rank on Google you need to target the problems your audience has, using the same keywords they do.
At a bare minimum you’ll usually need 10-15 pages to cover each product or service you offer
But the more keyword-rich pages you add, the more chances you’ll have to rank on Google and attract new customers.
It’s a numbers game, so if you can help more people solve their problems, you’ll attract more customers.
Curious to learn more about your own custom, SEO-friendly website?