The number of leads you’ll generate through your Google Ads campaign will depend on your budget and your Quality Score. If you don’t set a high enough monthly budget you won’t have the funds needed to capture keywords and earn clicks.
On the flipside, you’re in control of how many leads you want. The higher your monthly budget, the more opportunities to generate qualified leads.
For tradesperson and home improvement industries, your minimum budget will depend on your industry and location, but anything under $1,000 a month will be considered “low budget”.
You’ll need to spend at least $1k a month to target keywords with high purchasing intent – these keywords generate more leads and boost your revenue. Instead of focusing on the investment, focus on your results
Quality Score feels like another buzzword from a marketing salesman, but there’s a reason this term is important. Your Quality Score can save you money on ad clicks, make your dollars go further, and provide more return on investment from your ad campaigns.
Not bad for a score that you’re able to increase with a few simple strategies. Read on to find out how much you can save, and how to improve your Quality Score.
Every salesman seems to talk a big game when they’re trying to get you onboard as a client, but when you ask for specific details on HOW they’ll grow your business they deflect and hit you with more buzzwords like “GROWTH”, “LEADS” & “PROFIT”.
These words sound great, but they’re empty promises without strategy. At Tradie Digital we focus on your Quality Score to bring your costs down. And we’ve spent $2.3 million on our own campaigns to test what works.
You know you need to spend money on marketing your business, but there’s nothing worse than opening your wallet and having SEO agencies and online “gurus” rip you off. It would be great if there was a guarantee to protect your business, and with Tradie Digital, there is.
We guarantee you’ll get more leads if you switch your marketing spend to us, and here’s how we back it up.
Google doesn’t give out discounted ad clicks to agencies. Ever. But not every salesperson will tell you that. And why would they? They’ve got advertising to sell.
That doesn’t mean you can’t reduce your cost-per-click (CPC) and generate leads while paying less. You want to avoid wasting money in your trade business, and with these 3 Pay-Per-Click strategies you can spend less and earn more.