How Many Leads Will My Business Get From Google Ads?
The number of leads you’ll generate through your Google Ads campaign will depend on your budget and your quality score. If you don’t set a high enough monthly budget you won’t have the funds needed to capture keywords and earn clicks. On the flipside, you’re in control of how many leads you want. The higher your monthly budget, the more opportunities to generate qualified leads.
When you spend your money it’s natural to want to know what you’ll get in return.
If you were paying an exterminator you’d want to know if there’s a chance your roach infestation will survive. If you’re paying a window glazier you’d want to know how much sound you’ll be protected from. And if you’re running a Google Ads campaign you want to know how many leads you can expect.
You can’t control the exact number of leads you’ll get because there are too many variables in a pay-per-click (PPC) campaign – specifically how much your competition is also bidding on each keyword.
But you can push the ballpark figure higher by increasing your monthly spend. The more ad clicks you can afford, the more traffic your website will get, and the more chances you’ll have to earn quote requests and call-backs.
We’re not saying you need to take out a second mortgage just to pay for ads, it’s only natural that more money unlocks more options and that’s true whether you’re running an ad campaign or remodelling the kitchen. There are ways to stretch your budget further and we’ll let you in on the secrets if you read on…
In this article we’ll also explain why Google Ads are perfect for tradies looking to generate new leads, explain how you can make your lead-gen campaigns more successful, and offer some simple tips on what to do next if you’re new to Google Ads.
Tradies: Don’t Invest a Dollar in Digital Marketing Until You Read This!
Why Google Ads is perfect to get you more qualified leads
Google Ads aren’t suitable for every business.
The type of business best suited to use paid advertising are those that require pre-qualification.
So, if you like to chat to your leads and figure out their needs before you decide to work with them, Google Ads is ideal for you. At the same time, if your customers are looking for quotes or call-backs, Google Ads is ideal for them.
This covers kitchen renovators, concreters, electricians, plumbers, landscape designers – pretty much any tradie who needs to learn a little about their customer’s home improvement needs prior to a sale.
By bidding on certain keywords you can target people in every stage of their buying cycle – which is just a fancy marketing term for the stages people go through between realising they have a problem to handing over cash to fix that problem.
This buying cycle starts with awareness that they have a problem, then they consider their options, and finally they make a decision. For example, let’s say you steam clean carpets, your customer’s buying cycle might look like this:
· Awareness: “I have a red wine stain on my carpet” · Consideration: “I’m comparing carpet cleaning prices on Google” · Decision: “I’m going with this company because of their prices and reviews”
The keywords your customers use will vary at each stage of their own buying cycle. With Google Ads you can target those keywords, find people at every step of their buying cycle, and increase your leads.
If you want to grow your trades business your focus should be on ROI, not cost.
The number of leads you’ll get from Google Ads will grow as your monthly spend grows. Higher spend means more ad clicks, that means more people exploring your site, and that means more people asking for quotes, call-outs and help.
And as scary as a higher spend can feel, start looking at the ROI instead of the cost. If you spend $1,000 a month on ads and those ads generate $5,000 in new business, you’ve come out on top.
This will inject some confidence – click here to learn how we target keywords that drive customers to your site with cash in hand
What if I don’t want to spend more but still want more leads?
The truth is, Google Ads are always going to be competitive for tradies.
When people have problems at home they jump on Google and look for help. It’s not always the best business that gets the gig either, in fact low quotes and flashy discounts can get short-term jobs over the line even when the business is sub-par.
And the long-term gigs – your home renovations or major projects – typically involve a lot of research outside of Google Ads (which makes an SEO campaign and a paid ad campaign running together so effective).
Spending more each month is going to increase your visibility, keep your ads appearing for longer, and drive more traffic to your site. But you can boost your chance of generating new leads by applying some simple tips and tricks to LOWER THE COST of your paid ad campaign too, these include:
· Using negative keywords to rule out DIY’ers and time wasters · Blocking your competitor’s name as a keyword · Targeting specific suburbs to attract local leads · Nailing your ad text by understanding your customer’s problems · Tweaking your ads to suit after-hour searches and weekend searches