Everything You Need To Know
About Tradie SEO in Australia

SEO for tradies can be a minefield and cost you thousands of dollars and 18-24 months of lost time and revenue if you’re not very careful. We’ve got you covered.
On this page, is everything you need to know about Tradie SEO so you can avoid all the most common mistakes most business make with their Search Engine Optimisation
SEO for Tradies
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TRADIE SEO

Get On The 1st Page. Get Off The Tools….Guaranteed.

If you’d like to learn about tradie SEO you’ve come to the right place!

Here’s all the information you need to succeed in SEO for tradies and avoid all the most common mistakes most businesses make with their SEO!

Common Website Challenges For Tradespeople

How much content do you need to rank?

You’ve done everything the guides and “gurus” told you to. You made a website, you created content, and…nothing. It’s frustrating because it feels like your time has been wasted on a dead-end marketing strategy.

Reviews and Comparison

How long will it take to rank #1?

The average time it takes to rank on the first page of Google is between 4 – 18 months. But this will depend on the keywords you’re targeting, the strength of your competition’s SEO, and your budget.

Costs and Prices

Why isn’t my SEO provider improving my rankings?

SEO does take time so it’s normal for rankings to move forward slightly for up to 6 months (depending on the competition they can move more quickly). If you’re still concerned, use the following 3 warning signs to find out if your campaign has the potential to rank – or is going to waste thousands of dollars.

How To Build The Best Website Your Tradres Company

How much does SEO cost?

SEO can cost as little as $99/month up to $10,000 a month. You pay for time and expertise, so anything under $500/month won’t fund enough hours to optimise your site, and anything over $5,000 a month is probably paying for strategies you don’t need.

THE Tradiemate DIFFERENCE

Why Choose Us?

As a former tradie, I understand the challenges of scaling a trades business. At Tradiemate, our approach to business growth is straightforward: we generate leads and genuine inquiries that boost your revenue through expertly tailored tradie ads and marketing for tradies in Australia.

Free Consultation

FREE CONSULTATION

Free Digital Marketing Consultation

(Valued at $495)

Our Guarantee

$3,000 LEAD INCREASE GUARANTEE

We guarantee you’ll receive more leads from your online marketing when you switch to Tradiemate*

More leads sales and profits

ZERO CONTRACTS

We’re so confident we’ll increase your leads, sales and profit that we have ZERO fixed contracts

Low Cost Model

LOW COST MODEL

Our low cost approach to marketing for tradies means you pay less for every service

We Handle It

WE HANDLE IT ALL

Plug into our successful programs. From strategy to profit, we’ll manage everything

Focused On You

FOCUSED ON YOU

We only work with tradies, which gives us the time and strategies to focus only on YOU

These AustralianTradie Business Owners Started in the EXACT Spot You Are Right Now

Jono,
Treeswest

Tommo,
Diamond Finish Concrete
Malcolm Van de Graaff,
Brizscapes Pty Ltd
Joel Debono,
Modern Trend Tiling
I want to get to the front page of Google for my main Keyword Guaranteed
FAQs

Your Step-By-Step Tradie SEO Questions”

Local Tradie SEO is a long term strategy of bringing your website to the top of the localised Google searches. (Not to be confused with pay per click advertising – which is the faster but more expensive way to get to the top of Google).

If you are a tradie, your website should be one of the main places people go to for information about yourself and what you do, and it’s important your customers can find your business when they are looking.

This depends on your goals. If you are focussed on just getting a few more word of mouth costumers to keep work ticking along. SEO might not be the strategy for you. You might be better off focusing on getting more positive reviews on Google with something like TradieReview

If you need a consistent lead flow and have ambitions to grow your business then SEO might be the perfect strategy for you.

You’ll also need an ounce of patience as every successful SEO campaign takes time (Typically 12 months +!)

WEBSITE OPTIMIZATION

  • Updating your website architecture to make it easy for Google to read
  • Optimising your website for local searches
  • Keeping your plugins up to date
  • Keeping your website running fast
  • Keeping your website working well on mobile devices.

LINK BUILDING

  • Building links to your website to build it’s popularity

CONTENT

  • Creating and maintaining your blog
  • Creating high quality engaging on-site content
  • Creating interested and relevant blog content

GETTING MORE REVIEWS

  • Generating more reviews with something like tradiereviews.co

People looking to find a tradesman or woman in their area often turn to Google first, so you want your business to be the first one they come across.

You do not want your competitors to get all the business! The first result for a search term receives about 33% of the traffic, and you want your site at the top of this list.

Here are some more benefits:

  • You rank at the top of Google for your targeted keywords which means you get “free” advertising. You are still paying your SEO provider but your clicks are free.
  • You build trust with potential new customers by having an online presence where they can check you out before they meet you
  • Your website “owns your own traffic”, and if your website communicates effectively, makes it harder for your competitors to compete with your business.

It depends what you want to achieve. Tradie SEO, can cost anywhere from $600 a month to $10,000 a month depending on a range of factors, such as

#1 – The competitiveness of your chosen keywords
#2 – The competitiveness of your market (i.e your location)
#3 – How many keywords/products/services you want to target
#4 – Whether your business has one location or multiple locations
#5 – How much you want to crush your competition (i.e how quickly you want to get to page one).

If you’d like to read a full article on the details of how much SEO cost. Go here.

We have been getting this question a lot, so we thought it would be good to answer.

Yes – SEO is not dead. In fact, Google says that “we are always exploring ways to help our users find more high-quality content from the web”. It is important for your business to show up in local searches, as people are looking for your services in their area, so think about how you can show up at the top of Google when someone is searching for your tradie services.

In short – yes , Tradie SEO still works in 2022.

It depends what you want to achieve. Tradie SEO, can cost anywhere from $600 a month to $10,000 a month depending on a range of factors, such as

SEO has gotten a kind of bad reputation. Because of it’s “confusing nature”. There’s a lot of jargon and buzzwords in the industry, and then you might start SEO and not actually move anywhere for 6-12 months. Which can be very frustrating.

There are a lot of SEO companies who simply don’t do a good job out there. There are no qualifications for being an SEO expert, and a lot of Trade business get fed up, by so called “professionals” who do not know what they are doing.

Another reason could be that there are thousands of tradie websites out there that have been built by tradie owners themselves. These sites are not being maintained (as the Tradie doesn’t have time to learn about SEO).

No one can deny that there are a lot of tradies businesses competing for the top spot in localised searches – that’s why it is important you have an online presence through your site to show up higher than them! If you choose to ignore your online presence you are putting yourself at a competitive disadvantage.

Want to know if you can compete with a Tradie Business with far more resources than you? Go here

There is no doubt that SEO is the most cost-effective advertising channel available to small business today, so it makes sense to use it, as you will have more free time for client meetings instead of managing your website.

By having a strong online presence you will have more leads that are interested in your tradie services, and the process is pretty much automated once you set it up.

You should not expect SEO results for anything less than 12 months. It’s not realistic to contact your SEO provider before this, as it takes time to build a great SEO campaign.

In saying that, you should be getting positive movements forward during this time.

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