Everything You Need To Know
About SEO for Tradies

SEO can be a minefield and cost you thousands of dollars and 18-24 months of lost time and revenue if you’re not very careful. We’ve got you covered.
On this page, is everything you need to know about Tradie SEO so you can avoid all the most common mistakes most business make with their Search Engine Optimisation

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TRADIE SEO

Get On The 1st Page. Get Off The Tools….Guaranteed.

If you’d like to learn about SEO you’ve come to the right place!

Here’s all the information you need to succeed in SEO and avoid all the most common mistakes most Tradies make with their SEO marketing!

Common Website Challenges For Tradespeople

How much content do you need to rank?

You’ve done everything the guides and “gurus” told you to. You made a website, you created content, and…nothing. It’s frustrating because it feels like your time has been wasted on a dead-end marketing strategy.

How long will it take to rank #1?

The average time it takes to rank on the first page of Google is between 4 – 18 months. But this will depend on the keywords you’re targeting, the strength of your competition’s SEO, and your budget.

Why isn’t my SEO provider improving my rankings?

SEO does take time so it’s normal for rankings to move forward slightly for up to 6 months(depending on the competition they can move more quickly). If you’re still concerned, use the following 3 warning signs to find out if your campaign has the potential to rank – or is going to waste thousands of dollars.

How To Build The Best Website Your Tradres Company

How much does SEO cost?

SEO can cost as little as $99/month up to $10,000 a month. You pay for time and expertise, so anything under $500/month won’t fund enough hours to optimise your site, and anything over $5,000 a month is probably paying for strategies you don’t need.

FAQs

Your Step-By-Step Tradie SEO Questions”

What is Tradie SEO?

Local Tradie SEO is a long term strategy of bringing your website to the top of the localised Google searches. (Not to be confused with pay per click advertising – which is the faster but more expensive way to get to the top of Google).

If you are a tradie, your website should be one of the main places people go to for information about yourself and what you do, and it’s important your customers can find your business when they are looking.

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Is SEO a good strategy for your Tradie Business?

This depends on your goals. If you are focussed on just getting a few more word of mouth costumers to keep work ticking along. SEO might not be the strategy for you. You might be better off focusing on getting more positive reviews on Google with something like TradieReview

If you need a consistent lead flow and have ambitions to grow your business then SEO might be the perfect strategy for you.

You’ll also need an ounce of patience as every successful SEO campaign takes time (Typically 12 months +!)

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What does SEO work include?

WEBSITE OPTIMIZATION

Updating your website architecture to make it easy for Google to read
Optimising your website for local searches
Keeping your plugins up to date
Keeping your website running fast
Keeping your website working well on mobile devices.

LINK BUILDING

Building links to your website to build it’s popularity

CONTENT

Creating and maintaining your blog
Creating high quality engaging on-site content
Creating interested and relevant blog content

GETTING MORE REVIEWS

Generating more reviews with something like tradiereviews.co

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What are some reasons I should use Tradie SEO?

People looking to find a tradesman or woman in their area often turn to Google first, so you want your business to be the first one they come across.

You do not want your competitors to get all the business! The first result for a search term receives about 33% of the traffic, and you want your site at the top of this list.

Here are some more benefits:

You rank at the top of Google for your targeted keywords which means you get “free” advertising. You are still paying your SEO provider but your clicks are free.
You build trust with potential new customers by having an online presence where they can check you out before they meet you
Your website “owns your own traffic”, and if your website communicates effectively, makes it harder for your competitors to compete with your business.

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How much does Tradie SEO cost?

It depends what you want to achieve. Tradie SEO, can cost anywhere from $600 a month to $10,000 a month depending on a range of factors, such as

#1 – The competitiveness of your chosen keywords
#2 – The competitiveness of your market (i.e your location)
#3 – How many keywords/products/services you want to target
#4 – Whether your business has one location or multiple locations
#5 – How much you want to crush your competition (i.e how quickly you want to get to page one).

If you’d like to read a full article on the details of how much SEO cost. Go here.

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Does Tradie SEO still work in 2022?

We have been getting this question a lot, so we thought it would be good to answer.

Yes – SEO is not dead. In fact, Google says that “we are always exploring ways to help our users find more high-quality content from the web”. It is important for your business to show up in local searches, as people are looking for your services in their area, so think about how you can show up at the top of Google when someone is searching for your tradie services.

In short – yes , Tradie SEO still works in 2022.

Why are so many Australian businesses not using Tradie SEO?

It depends what you want to achieve. Tradie SEO, can cost anywhere from $600 a month to $10,000 a month depending on a range of factors, such as

SEO has gotten a kind of bad reputation. Because of it’s “confusing nature”. There’s a lot of jargon and buzzwords in the industry, and then you might start SEO and not actually move anywhere for 6-12 months. Which can be very frustrating.

There are a lot of SEO companies who simply don’t do a good job out there. There are no qualifications for being an SEO expert, and a lot of Trade business get fed up, by so called “professionals” who do not know what they are doing.

Another reason could be that there are thousands of tradie websites out there that have been built by tradie owners themselves. These sites are not being maintained (as the Tradie doesn’t have time to learn about SEO).

No one can deny that there are a lot of tradies businesses competing for the top spot in localised searches – that’s why it is important you have an online presence through your site to show up higher than them! If you choose to ignore your online presence you are putting yourself at a competitive disadvantage.

Want to know if you can compete with a Tradie Business with far more resources than you? Go here

There is no doubt that SEO is the most cost-effective advertising channel available to small business today, so it makes sense to use it, as you will have more free time for client meetings instead of managing your website.

By having a strong online presence you will have more leads that are interested in your tradie services, and the process is pretty much automated once you set it up.

How quickly should you expect results?

You should not expect SEO results for anything less than 12 months. It’s not realistic to contact your SEO provider before this, as it takes time to build a great SEO campaign.

In saying that, you should be getting positive movements forward during this time.

FREE REPORT

ATTENTION TRADIES: Don’t Invest a Dollar In A Website Until You Read This!

We’ve generated over $200 million in leads for Australian tradies using the simple 3-step framework inside this FREE report. Download your copy before your competition gets their hands on it.

THIS COULD BE YOU

Case Studies

How These Lawn & Turf Experts Surged from 8 to 30 Leads a Week with Our All-In-One Marketing Service

THE TRADIE DIGITAL DIFFERENCE

Why Choose Us?

As a former tradie, I understand the challenges of scaling a trades business. At Tradie Digital, our approach to business growth is straightforward: we generate leads and genuine inquiries that boost your revenue.