Why Choose Tradie Digital for my Roofing Google Ad Campaigns?
Every marketing agency claims to be one-of-a-kind but the truth is, we’re all working with the same advertising platform – Google Ads.
We don’t have a magic formula, or access to Google’s insider cheat codes. But we have spent $2.3 million of our own money to discover a simple, battle-tested strategy that we apply to every business – whether you work on million dollar commercial contracts, or you’re the friendly neighborhood roofer.
The secret? We care about your Quality Score above all else. Because when your Quality Score goes up, your costs go down, and the leads come flowing in. That’s how we’ve generated $200 million for roofing contractors and roofing companies.
Read on to discover what makes our PPC approach so successful, and why you should choose Tradie Digital for your next campaign.
On average, businesses see a 200% return on their investment using Google Ads.
The keyword is ‘average’.
Pick the right agency to manage your campaign and you can hit that 200% figure, if not higher.
Pick the wrong agency and you’ll end up burning through your ad spend (plus agency fees) and leave you with no leads, no money, and no idea what went wrong.
You’re on this page because you’re thinking about outsourcing your ad campaign to us, but you’ll need more than “choose us because we’re experts” to get you over the line. And we get it, we wouldn’t hire a roofer just because they told us they had years of experience.
We’d want a step-by-step breakdown of where our money was going – and we’ll give you the same.
Whether you’re a commercial or residential roofer, read on to discover why our Google Ad campaigns have helped generate over $200 million in leads using the same, uncomplicated approach.
It all comes down to your Quality Score.
Why PPC works for roofers
As a roofing contractor you’re always on the hunt for qualified leads.
You know there’s a significant difference between cold calling a list of contacts to sell roofing services, and someone calling you looking for roofing help.
The best types of leads are aware of their problems, for example cracked tiles or leaking roofs, and are in the process of finding a solution. This makes it easier to land a sale. After all, there’s no hard sell needed. You’re just providing what they’re looking for.
Pay-per-click (PPC) marketing is ideal to find these ‘ready to buy’ customers with 46% of clicks going to the top 3 paid ad results.
That’s why PPC works for roofers.
Still on the fence? Find out whether Google Ads will work for your business or if you’re better off saving your money
“Do you have experience running paid ads for the roofing industry?”
We’ve got $2.3 million worth of experience.
That’s the total figure we’ve invested in our own Google Ad campaigns to see what drives clicks and conversions – and what wastes money.
We only work with trade businesses, contractors and home improvement services, which means we’ve applied our PPC strategies to roofers in your niche before. Across residential and commercial sectors we’ve built ad campaigns for:
The result? Over $200 million in leads generated, with roofing clients spending less on their Google Ad campaigns and generating more money.
But enough about us, let’s talk about why you should choose Tradie Digital for your next PPC campaign.
Smart roofers know leads are great…but ROI is better
That’s right, leads are WORTHLESS if they’re not adding to your bottom line.
100 leads a week is nothing but a drain on your time if you’re only converting one new roofing customer. And since you’re paying for each ad click, bringing in leads that don’t convert is actually sending you broke.
For example, let’s say you ran a PPC campaign targeting customers who need emergency storm damage repair. If each ad click costs $1, and you need 100 clicks to land a sale, you’ll be spending $100 per new customer.
This is your cost-per-acquisition (CPA).
If each new customer only pays for an $85 gutter cleaning service, you’re actually LOSING $15 for every customer you earn.
Your Google Ads campaign is only successful if:
- You cover the cost of your ad clicks
- You reduce your cost-per-acquisition
- You turn your leads into revenue
Those metrics of success are our focus at Tradie Digital – not increasing your number of leads.
We want to increase your ROI.
“How do you increase the ROI of my Google Ad campaign?”
It’s common for marketing agencies to promise they’ll help you spend less on your ads.
Spend less. Spend less. Spend less.
If your focus is on price you’ll find a way to cut your ad budget until you’re only paying $5 or $10 a day on ads. With such a small investment your leads dry up and it’s death by a thousand low-cost papercuts.
At Tradie Digital we’re not focused on saving you money. We focus on helping you generate more of it.
How do we help you boost your ROI? We focus on your Quality Score.
How we improve your Quality Score to help you SAVE money and MAKE money
Your Quality Score is how Google rates the quality and relevance of your keywords and your ads. This score is between 1-10, with a lower score meaning there’s a disconnect between your ads, keywords, and landing pages.
Your Quality Score is used by Google to determine your:
- Cost-Per-Click (CPC)
- Ad rank
When Google sees your ads, keywords and landing pages are all relevant, they’re confident your ads will get clicked, so your ads rank higher. At the same time, each ad click costs you less.
Imagine paying $4 for your target roofing keyword. If your Quality Score goes up you can get your ads seen by more people, while spending less per click. Now you’re paying $2 per click and your ad is reaching more people.
In this example your roofing ad just became HALF as cheap and TWICE as effective.
You’re saving money because each ad click is cheaper.
And you’re making money because your ads are seen more often, you get more clicks, those clicks lead to an increase in estimates, and you end up with more customers.
All because your Quality Score improved.
Looking to improve your Quality Score? Learn the secrets behind the highest roofing company Quality Scores
Our PPC campaigns cost you less and generate more revenue
The higher your Quality Score, the less you pay for roofing leads.
Why complicate marketing any more than that?
Having spent $2.3 million of our own money to see what works (and what doesn’t) our strategy to improve your Quality Score is guaranteed to bring in new leads. You don’t need AI-software or inside contacts at Google or any of the fad PPC tactics doing the rounds.
When you improve your Quality Score your ads are seen by more customers, cost less per click, and bring in more leads than you’re getting right now.
How confident are we in our system? Our Google Ads campaign will generate more leads than your current digital marketing provider GUARANTEED or cut you a check for $300 (no questions asked).
Interested in putting our lead-beat guarantee to the test?