Tradie Marketing Services To Grow Your Business

Have you wondered why some contractors are booked out for 6 months while others think “where is my next customer coming from?”It’s because growing your business isn’t just about your skill on the tools – it’s about the digital tools you use too.

 

Our Tradie Marketing services are designed to help you put your business online, get the phone ringing, and bring quality leads to your inbox.

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Tradies: Don’t Invest a Dollar in Digital Marketing Until You Read This!
TRADIE MARKETING

Tradie Marketing Services

You’re an expert on the tools, but that doesn’t always bring new customers through the door. There’s a difference between “I’m just looking for a quote” and “when can you come out for a service”. Our services are designed to provide you with quality leads.

Designing Your Website For Sucess

Tradie Websites

Learn the 3 best ways to build a website for your tradie business. Either DIY, We Build It For Your or Custom Build Your Website. Depending on your time, and budget, one of these options will be right for you.

Search Engine Optimisation

SEO For Tradies

SEO can be a complication topic. Our easy to understand articles make SEO easy. Learn more about Search Engine Optimization here!

Search Engine Optimisation

Tradie Google Ads

Getting Google Tradie advertising wrong can be a costly exercise. It’s important to build your strategy first! We’ll teach you everything you need to know about how to generate more leads from Tradie Ads.

Social Media Marketing

Tradie Reviews

90% of your customers will read online reviews before making a purchase and 78% of customers trust online reviews as much as a personal recommendation. Go here to learn how to generate more positive reviews.
www.tradiereviews.co

Designing Your Website For Sucess

Tradie Organization

Organzing your operations is one of the most challenging aspects of being in business. TradieFlow makes it easy, by connecting directy to your website and then centralizing all customer interactions in one place. You can even send invoices directly from TradieFlow

What is Tradie Marketing?

With Tradie marketing, you have the opportunity to create your own online presence without being too salesy or pushy. You can be informative of what you offer and why it’s beneficial to the client rather than just trying to sell yourself.

Essentially, tradie marketing is presenting yourself as a professional and then putting your potential client at the center of your marketing efforts – that means thinking about what they want and producing services to meet those needs.

Taking Your Online Presence to the Next Level

You probably already know that finding new clients is one of the biggest challenges when running a business. Working on your own doesn’t make it easy either; you need to take care of all aspects of business – from quoting, marketing and selling right through to invoicing and bookkeeping – there’s not much time left for actually delivering the service!

Working on your own means that you need every opportunity to market yourself, and with over 2 million tradies in Australia there are plenty of potential clients out there.

So if you’re starting from scratch. The best way to get started is the following.

  1. Get a website. (The fastest and cheapest way to get a trade website is Trypedestal. If you need something more sophisticated then go to Custom Websites
  2. Sign up to Google My Business and Facebook
  3. Start generating reviews with TradieReviews
  4. Automate your lead collecting and centralise your business with TradieFlow (this connects directly to your website and send the leads, into one centralised location), it also connects directly to your accounting software xero, so you can send invoices from the same platform.
  5. Build your strategy (this is a complicated topic and best to talk to an expert)
  6. Advertise on Google Tradie ads,
  7. Advertise with SEO
  8. Advertise with facebook and Instagram.

If you already have experience with digital marketing and you’re experiencing one of the following problems.

  1. You’ve been doing SEO for 12 months, but have nothing to show for it!
  2. Your Google Tradie ads just aren’t returning enough to be justify the expense.
  3. Hipages is bridging not the type of traffic you want and is encouraging too much competition.If you’re experiencing any of the following above then go here to learn more about advanced digital marketing questions.
FAQs

Everything You Need To Know About Tradie Marketing

How do I advertise my tradie business?

It’s never been easier to market yourself as a tradie. Because there are so many tradespeople out there, it can be difficult for clients to have choices without being overwhelmed. Creating an online presence gives you the advantage of being able to connect with your ideal client before he or she even knows they need your services. And because it’s accessible to everyone, you can access potential clients all over Australia.

Some of the most effective forms of tradie marketing are:

  1. Having an Website – Your website should be informative about what you offer and who you are as a business. It should also include your contact information so that potential clients are able to find out more about you.
  2. Social Media Marketing – The beauty of social media marketing is that you can take control over who your business associates with, making it the ideal platform for reaching your potential clients. You should be posting relevant content that will educate them about your latest work and what’s happening in the industry and provide advice on how to choose a reliable tradie for their renovation.
  3. Blogging – If you want to get noticed online, your blog should be an informative resource for your ideal client. You can talk about the latest news in the industry or provide tips on how they can avoid common problems when hiring.
  4. Online reviews – Good reviews from happy clients are essential for anyone working in a service-based industry, and online reviews give you the opportunity to get that exposure immediately. Whether it’s on social media or your own website (if you get a lot of traffic), these can be an extremely effective way to get clients through word of mouth. Go to TradieReviews for more.
  5. Paid Tradie Advertising – If your marketing budget is small, paid Tradie advertising can be a good way to promote your business. Online Tradie advertising is the most common, but you can also include it in flyers or on radio if you have the budget for it.
  6. Search Engine Optimization (SEO) – Many people use search engines when they’re looking for local services, so SEO might be a good option if your target market includes the general public. You can get free advice by joining local tradie groups or by contacting an online tradie marketing professional.
  7. Google Ads – Once you have your website up and running, pay-per-click Tradie ads are a great way to generate traffic to your site. And because it’s based on keywords, you can make sure that the clients who are landing on your site are actually looking for what you have to offer.
  8. Email Marketing – Whether it’s through mailing lists or autoresponders that build new relationships over time, email marketing is an affordable way to stay in touch with potential clients without forcing yourself on them.
  9. Lead automation and Invoicing – centralise your entire business with an app like TradieFlow. TradieFlow collects leads from your website and centralises your entire customer interaction, as well as allowing you to send invoices from the very same app.

To be successful as a tradie, you need to have all of the technical skills to do the job properly. You also need to know how to market yourself and your business so that you attract potential clients. You’ll also need to learn to build systems and a team around you to perform the work consistently to a high standard. There are many resources online where you can learn about these topics.

Most importantly, you’ll need

  1. To do your work professionally and serve customers well.
  2. Automate your business with a tool
  3. Get a grip on your numbers. Unless you understand your numbers, you’re not going to be able to grow your business. Find a qualified accountant to help you with this.
  4. Learn to market your business.
The Ultimate Website Guide For Tradies
FREE REPORT

ATTENTION TRADIES: Don’t Invest a Dollar In A Website Until You Read This!

We’ve generated over $200 million in leads for Australian tradies using the simple 3-step framework inside this FREE report. Download your copy before your competition gets their hands on it.

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THE TRADIE DIGITAL DIFFERENCE

Why Choose Us?

Our trade skills are average, but our digital marketing knowledge is through the roof. At Tradie Digital our approach to growing your business is simple – we generate leads and real enquiries that put money in your pocket.

Free Consultation

FREE CONSULTATION

Free Digital Marketing Consultation

(Valued at $495)

Our Guarantee

$300 LEAD INCREASE GUARANTEE

We guarantee you’ll receive more leads from your online marketing when you switch to Tradie Digital*

More leads sales and profits

ZERO CONTRACTS

We’re so confident we’ll increase your leads, sales and profit that we have ZERO fixed contracts

Low Cost Model

LOW COST MODEL

Our low cost approach to digital marketing means you pay less for every service

We Handle It

WE HANDLE IT ALL

Plug into our successful programs. From strategy to profit, we’ll manage everything

Focused On You

FOCUSED ON YOU

We only work with tradies, which gives us the time and strategies to focus only on YOU