Top 30 Local SEO Blogs To Help You Up Your SEO Skills (And Get More Work)
Sick of reading blog posts about local SEO only to find you learned nothing useful?
We get it, separating the wheat from the chaff can be tough (and time-consuming), but there is plenty of free info available online when it comes to local SEO— you just have to know where to look.
As local SEO strategies change, keeping up with the right local SEO blogs can help you stay on top of trends and drive high-quality traffic to your site. Even better, this traffic comes from your local area and is made up of customers looking for YOUR products and services.
That’s like having quality leads on tap – and we’ll show you how to turn that tap on any time you like.
Because we’ve scoured the web to find the 30 BEST local SEO blogs you need to keep an eye on.
You don’t need to waste your weekends comparing blogs and articles because we’ve done it for you. Even better, we’ll explain how each of these blogs can help you improve your local SEO to target high-quality local searchers.
“What is Local SEO and why is it important?”
Great question, let’s dive into a quick refresher…
SEO is about improving your online visibility to bring in more traffic through Google. This traffic could come from your city, a city on the other side of the country, or a city on the other side of the world.
Local SEO is more, well, local.
Instead of targeting traffic from everywhere, local SEO is about bringing in traffic through local searches, typically your surrounding suburbs and postcodes.
This is crucial for service-related businesses like plumbers, roofers, painters and so on. You don’t want leads from across the country because they’ll never become customers, but leads from people needing help in your local area are super valuable.
In short, if you service a particular area or have a physical location for people to visit, local SEO needs to be a part of your online strategy.
The 30 Best Local SEO Blogs You Need to Follow Today
If you’ve ever Googled ‘local SEO’ you already know there is enough content, articles and blogs to keep you busy from now until 2035, but we’re not going to throw random blogs at you and tell you to find needles of value in haystacks of content.
We’ve already spent time whittling down this list so every entry is laser-focused on some aspect of local SEO.
Wherever you are on your local SEO journey, the quality of the articles and news these sites provide make them instant bookmarks.
Tradies: Don’t Invest a Dollar in Digital Marketing Until You Read This!
WHY WE LOVE IT: Whitespark’s Blog is a must-visit for those with a bit of SEO experience already, as there’s a ton of in-depth writing to work through.
Just click on their “Local SEO” tag to browse the archive of local SEO articles that offer creative local SEO tips like ‘Do Fiverr citations help with local rankings” or “How to get more photos on your GMB listing”.
Thanks to their myth-busting articles, they also serve as a valuable counterpoint to the common local SEO myths that plenty of business owners believe without knowing what is and isn’t supported by the evidence.
WHY WE LOVE IT: Do you love data? Then you’ll love the Sterling Sky Blog.
Keeping up with changes in how search engines rank local pages is important, but wrapping your mind around data analytics and bigger-picture concepts is critical too.
Sterling Sky’s blog features case studies and other analytical-driven research to help you develop a more holistic view of local SEO. We love how they’re able to convert complex ideas into actionable concepts – for example, ‘50 examples of Google penalizing keyword stuffing’.
Blogs like this give you theory, then show you how to move forward and apply each strategy yourself.
WHY WE LOVE IT: If there’s one word to encapsulate Advice Local’s blog, it’s data.
Make sure to check out their in-depth, data-heavy articles for proven insight to guide your local SEO efforts.
Extensive GMB studies and research help you understand these essential elements of effective SEO, and can help you elevate your own GMB from a brochure-style business card to an engaging and interactive business listing that makes people think “wow, I need to get in touch with this awesome business”.
WHY WE LOVE IT: Local Visibility System’s blog primarily features articles by Phil Rozek – an internationally-recognized expert on local SEO.
Even better, his writing style makes SEO concepts easy to digest so this blog is great for beginners and intermediate SEO levels alike.
Guest articles also ensure you have plenty to read and since each blog is endorsed by a recognized SEO expert, you know you’re in safe hands. Expect to find articles will help you upgrade your Google My Business skills and Google Maps ranking – both of which are key to attracting more local leads.
WHY WE LOVE IT: Inspiration is a key element of success in local SEO, and SearchLab’s blog provides clever, actionable ideas to spur your creativity.
We also love the simplicity of their approach with articles like ‘Learn everything you need to know about SEO in 2 minutes”. For a complex subject, who wouldn’t be keen to check out an article like that?!
The team at SearchLab makes local SEO super digestible with plenty of videos, so there’s no need to strain your eyes for hours. Or, try listening to their “Suds & Search” podcast as part of your regular weekly schedule; their interviews are fun and insightful.
Furthermore, the Staylisted blog offers advice for combining your local SEO with other local-focused means of reaching customers, like distributing flyers. Local SEO demands a multi-faceted approach, so check out their articles to ensure you’re covering all your bases.
SemRush is a titan of the SEO world, but thankfully the local SEO articles on Semrush’s blog focus on providing basic information that any business owner can apply.
Whether you’re new or experienced in local SEO, their simple explanations give you a solid foundation of SEO knowledge to ensure you’re on the right path on your local SEO journey.
Adding even more value, their scope of topics cover reputation and traffic management (like “27 Free and Paid Local Business Directories”) through to more theoretical (like “How to do local SEO keyword research in 2021).
WHY WE LOVE IT: The Ahrefs blog is a no-nonsense introduction to local SEO that’s refreshingly clear.
Expect to find a series of articles and guides in the form of detailed tutorials for you to follow and implement, as well as case studies to show what type of results your local SEO strategies can deliver.
Make sure to check out their videos too, which are great for both beginners and SEO veterans looking for a refresher. Sometimes getting back to the basics is what you need for effective local SEO, and Ahrefs’ guides give you a clear and strong plan to follow.
WHY WE LOVE IT: In addition to providing timely SEO news and updates, The Moz Blog also features excellent categorization, making it easy to find what you’re looking for.
Just click on the “Local SEO” category to find a wealth of helpful local SEO articles, and feel free to check out their other categories while you’re there if you want to level up your broader digital marketing knowledge.
Moz provides plenty of numbered lists within their blogs so you can form your own actionable checklist for improving your web resources.
We highly recommend checking out the ‘Local SEO Checklist’ for a broad overview of what you need to do, but more importantly, how you need to do it.
WHY WE LOVE IT: Frequent news and information updates, combined with helpful videos, make Search Engine Journal a great option for honing your local SEO skills.
Search Engine Journal is a trusted online resource for all things SEO, and their local SEO articles are thorough yet easy to read (because no one wants to struggle through endless marketing jargon and buzzwords).
As a bonus, their broad focus across all forms of SEO and digital marketing can help inspire you to try out new ways of complementing your local SEO efforts with other marketing strategies.
Imagine getting more site traffic, growing your brand online, increasing your leads and improving your conversion rate…with Search Engine Land’s wide range of topics, you can.
Yoast’s topics provide an organized way to absorb content so you won’t be jumping from one idea to the next without a clear roadmap of where to go, and their focus on Google and its algorithms ensures you’re getting cutting edge tips to rank for more local searches.
WHY WE LOVE IT: With multiple posts every day, Search Engine Land provides ample reading material to keep you busy.
Their regular news feed keeps you up to date on the latest in local SEO, so if there’s a new feature added to GMB, or a change in the way Google ranks local businesses, you’ll know about it.
We recommend visiting regularly to ensure you aren’t missing out on important news while evolving your local SEO strategy. As local SEO is constantly changing, Search Engine Land’s blog is a must-read destination.
WHY WE LOVE IT: Founded by well-known and highly accomplished SEO expert Brian Dean, Backlinko delivers an informative newsletter popular among established entrepreneurs and those new to SEO.
Backlinko was more of a traditional blog though the entire library of content is now available to email subscribers only. This is less a chore and more an example of how Brian and the Backlinko team are constantly innovating (something also required to stand out when applying local SEO strategies).
Because the newsletter is so influential, you’ll want to subscribe to receive each new local SEO article as it drops. This will help you spot which local SEO ideas and trends are likely to rise in popularity and dominate the online conversation – that way you can apply them before your competition.
WHY WE LOVE IT: With its newspaper-like design, Search Engine Roundtable offers a pleasant interface that’s easy to digest, and when SEO can be dryer than freshly dried clothes, easy-to-consume content is priceless.
One of the most active SEO blogs online, Search Engine Roundtable is a great site to bookmark and check out when looking for insight and inspiration for upgrading your local SEO skills.
WHY WE LOVE IT: Search Engine Watch provides a 30-second summary of each of its articles, helping you cover the basic facts before delving deeper (which is a God send for busy business owners).
Also of note are their downloadable whitepapers, which help you gain the in-depth knowledge needed to develop your own unique, and effective, local SEO strategies.
While many of the local SEO blogs on this list focus on niche local SEO strategies, whether that’s a specific optimization tweak to your GMB or a change in local keyword research, Search Engine Watch encourages you to constantly up your strategy from a holistic point of view.
Articles like “Where do you take your marketing strategy from here?” are for the big-picture business owners who aren’t just adding local keywords to land a few more clicks from surrounding postcodes, but who plan on transforming their online marketing to become more successful than ever.
WHY WE LOVE IT: Seer’s blog covers a lot of topics, with plenty of personal articles, but their local SEO content is excellent.
It’s worth noting the Seer approach is HIGHLY analytical, so you’ll see plenty of articles for business owners keen on programming and coding as well as more traditional local SEO approaches.
Try limiting posts by the ‘SEO category’ if you want to avoid the overly technical stuff. Of course, when you’re ready to learn programmatic SEO and other advanced topics, their blog will serve as a powerful foundation.
WHY WE LOVE IT: In-depth SEO articles with plenty of visual elements make Cognitive SEO’s blog a compelling visit.
We’re also big fans of the highly active comment sections that provide a place for authors to further explain their reasoning to readers. This is crucial because tons of local SEO articles can leave you thinking “huh, how does that apply to MY business?”.
But with authors regularly interacting with readers, you can get tailored advice for your local SEO problems, whether that’s a lack of traffic or being squeezed out of the rankings by competing businesses.
You’ll also come across experiment-like feature posts that can inspire you to try out some unconventional but innovative local SEO approaches.
WHY WE LOVE IT: On the SEOPressor’s blog, you’ll find articles that focus on core concepts to help you advance your SEO skills – with the ability to filter blog posts to local SEO if you want to stay on topic.
Although the SEOPressor blog isn’t updated aren’t as frequently as other blogs online, their articles focus on common mistakes that were applicable last year, this year, and more than likely next year.
Local SEO isn’t always about doing things right – it’s also about avoiding doing things wrong, and this blog can help you avoid common local SEO pitfalls.
WHY WE LOVE IT: Though still a blog, Raven Tools provides a variety of organized guides to get your local SEO efforts off to a strong start.
Bookmark some of their entries for times when you feel like really sinking your teeth into in-depth material to further develop your strategies. The blog is designed to teach all business owners, from beginner to advanced including a highly recommended “Local SEO Checklist” to help you move the needle on your local search goals.
WHY WE LOVE IT: In addition to solid SEO guidance, the Traject blog also contains a host of interviews with SEO experts so you get a personal, authentic feel rather than dry info splashed on the page.
Their audio interviews are great for learning while away from your computer, whether on the commute to work or relaxing on the couch after a long day. By listening to a broad range of opinions you can learn to craft new and powerful techniques to help boost your local search engine rankings.
WHY WE LOVE IT: Click on the SEO category on the Builtvisible blog for informative posts about SEO topics with a focus on actionable strategies.
Plenty of local SEO blogs are well-informed, but a blog like this that comes packed with tips and tricks you can apply instantly is priceless. Their articles do cover many advanced techniques, like maximizing your link profile or using excel formulas to track your SEO results, but if you’re ready to up your game these blogs can help you separate your content from the local competition.
WHY WE LOVE IT: SEO expert Robbie Richard’s blog shares bite-sized articles that get down to the facts without any fluff.
If your goal is to find actionable content, especially content related to building links and keyword research for your local SEO efforts, make sure to pay his blog a visit. This is crucial because links are often overlooked as a more traditional SEO tactic, but the right link building strategy can spike local search results, and Robbie will show you how.
WHY WE LOVE IT: Bill Slawski’s SEO blog goes into the nitty-gritty of search engines and rankings, so prepare for detail.
Spartan graphical elements provide clarity, and Bill regularly answers questions in the comment section so there’s a give-and-take that elevates these blogs above your standard articles.
In general, Bill’s insights focus on the underbelly of Google’s algorithm and how it works, so while you won’t find your stock-standard local SEO tips here, you will understand what’s happening under the hood at Google, which provides a strong base for future local SEO strategies.
WHY WE LOVE IT: News and insightful analysis typify Marie Haynes’ blog.
While some of the topics aren’t particularly beginner-friendly, her clear writing style and insight mean you should check her blog out on occasion. The information she offers about Google will help hone your focus on local SEO.
For example, articles on the importance of user intent represent the future of keyword research and content writing, and when you get in on the ground floor with info like this, you’ll have the advantage over every other business in your local area.
WHY WE LOVE IT: The Lion Zeal blog features sparse updates, but their SEO guides, audits, and case studies are well worth reading and often surprising. Who doesn’t enjoy seeing how local SEO strategies have worked for businesses just like yours???
A visit to the Lion Zeal blog and you’ll walk away with a better understanding of how to leverage data to improve your local SEO performance.
WHY WE LOVE IT: “Near me” searches have exploded by 200% over the past 24 months. That means more and more people are looking for “restaurants near me”, “plumbers near me”, “hair salons near me” and so on.
Uberall’s blog focuses on this trend and provides actionable tips to help your business rank when people go looking through “near me” searches. Their articles focus on the link between improving your local SEO and building your brand online for a holistic view of local search that can help you increase your rankings AND become a more trusted and sought after local business.
WHY WE LOVE IT: We’re not going to say we’ve saved the best for last, but we are including our own Tradie Digital blog on this list of the top 30 local SEO blogs you need to follow because we’re experts at helping small businesses get more local work and we’ve got plenty of blog posts and in-depth guides to prove it.
Expect to find a mixture of short and sharp answers to your local SEO questions, like “What local SEO tips should I be focusing on in 2021?” as well as comprehensive guides that take you from beginner to pro in the space of one article, like our popular ‘What is Local SEO?’ guide.
We pride ourselves on being a jargon-free local SEO resource, so if you’re sick of buzzwords and want easy-to-digest tips that actually work, our blog has everything you need.
No business owner would turn down more local work.
Getting customers in your postcode – or surrounding suburbs – is how you develop your reputation and become the most trusted business in your niche. This boosts your word of mouth as more people hear about how awesome you are, and helps your bottom line as you can find better clients locally, reducing the need to stretch out your day travelling to service low-quality customers.
You’ve now got 30 of the BEST Local SEO blogs to keep track of, all full of actionable tips and practical steps to help you become more visible when people go looking for businesses in your area.
As for what’s next? Well you’ve got TWO steps to take now…Firstly, pick a local SEO tip and start applying it! There’s no time like the present and the sooner you get started, the sooner you’ll see results.