How To Create A Landscaping Website In Under One Hour
Groom your online image to match your real-world brand with a fantastic website you can create quickly, professionally, and easily – all without one line of complicated coding.
Websites are the calling cards of today’s landscaping companies.
Your website (and all of the ads and listings that point back to it) can be the most effective marketing tool for your landscaping business. It’s how new customers will learn about you and decide whether they want to hire you.
Let’s be honest, the internet has basically become the new phone book while eliminating the need to actually call anyone. People are searching online for pretty much every purchase, including your services.
If you run a landscaping company, you need a website to remain competitive, effective and bring in new customers because most internet searches don’t start with a particular business in mind.
Instead, people are searching for “lawn care help + location” or “landscaping near me” – these searches are up 84% in just the last year.
We get it though, you’re short on time with landscape proposals to draw up, products to order, and clients to service. So we’ve put together a complete guide on how you can create a landscaping website that’s effective but also easy to make.
Oh, and did we mention you can do it in LESS THAN ONE HOUR?
3 reasons you need a website
OK, before we break down the step-by-step site building process, let’s quickly recap why you need a landscaping website.
We understand that landscaping is a hands-on job, and not one usually thought about in a high-tech way. But new companies can really stand to benefit from a solid online marketing presence. Here are 3 proven reasons why a new site should be top of your list.
#1 – A website connects you with local customers
We already mentioned how important search is based on how people look for companies and services.
As these consumers are looking to hire local landscapers and make a purchase decision, they’re much better potential customers than anyone you might chase down with your own ads or real-world-canvassing. They have a landscaping project in mind, they need help and they’re searching.
Will they find you? (Hint: with your own website they will)
#2 – People expect you to have a website
Another consideration is sheer expectation.
The internet is part of daily life, and consumers expect any and all companies to be there. Having a website creates trust, shows that you made an effort, and reflects on your professionalism.
What happens when you search “landscaping near me” and get endless results?
You start the comparison game.
Consumers are looking for factors that make companies stand out from each other. With a stand-out website that has everything a homeowner could ask for (quite literally if you consider adding an FAQ section), you can lure them away from competitors.
How to make your landscaping website stand out
So, how do you actually create a website that beats out the competition?
It starts with content.
A proper landscaping website will include high-level business details and contact info. But it also includes comprehensive content that engages readers and shows them exactly why you’re the right contractor for the job.
Here’s a short list of what you need and why you need it on your new website:
What You Need
Why You Need It
Makes it easy for people to recognize your brand anywhere online or in real life
Engages readers by showing off the core of your services
Tells visitors what you do in a nutshell so they can decide to read on
Highlights different locations and service areas to attract more customers
Tells people exactly what they should do next to connect with you or take action
Shows customers exactly what your final work looks like to convince them to call you
Helps visitors connect with you on other platforms and see reviews and photos
Creates trust and removes concern about insurance or business credentials.
Explains exactly what you can do in detail so people can identify their needs with your list.
Lets other customers do the selling for you with actual examples for completed projects
The Ultimate Website Guide For Tradies
Don’t forget these 6 crucial elements before you build your website
Building a website may seem complicated, but they don’t have to be troublesome to make. You just have to know where to start and how to sort out the essentials above all. And with that, here are the core pieces you’ll need to prep in order to make that landscaping website of yours.
#1 – Claim your domain
Your domain is technical jargon for a website address (this is what you type into that address bar at the top of your browser). You get to pick what you want your website address to be.
Choose something easy to spell and remember, and get right the first time. You’ll probably want to incorporate your company and a keyword or two (i.e. ‘landscaping’ or ‘outdoor services’).
Unsure if your preferred domain name is available? You can confirm availability and purchase your domain from sites like Namecheap, GoDaddy, or Google Domains.
#2 – Find a host
You’ve got your domain, now your website needs a place to live inside the internet.
Hosting provides this (and more). All of the files for your website templates, images, copy, and the behind-the-scenes code that makes it run like a well-oiled machine are stored via hosting.
You can purchase this online from a variety of vendors including Hostinger, BlueHost, and DreamHost. With different inclusions and price points, it’s worth comparing hosting providers to find the best deal.
#3 – Pick a builder
While you can certainly go ahead and create a site from scratch if you are coder extraordinaire, there’s no need to go the extra mile with website builders.
These platforms include templates, color schemes, and layouts that simplify creating a new website minus the cumbersome coding.
We can make this step even easier for you by introducing Pedestal.
Not only is Pedestal a leading website builder with easy-to-use tools and non-tech templates you can work with in minutes, Pedestal is made for landscaping companies to make amazing landscaping websites. The templates even include industry specific images, content, and marketing strategy.
Less work with more impact for business owners!
#4 – Prep your logo
To bring your brand online, you need your logo ready to go.
If you already have one, all you’ll need is a version of the file in a .png file. You can upload it later when the time comes. You can also create a new logo online using sites such as My Brand New Logo, Canva, or Design Hill.
Your content is how you’ll tell people what you do and why they should choose you.
Prewriting this (and making sure to do a thorough proofread) can help you get ready to drop it into your chosen website layout.
Wondering what kinds of content you should be ready to write up? Typical pages for landscaping websites include:
‘About Us’ pages
You may also consider adding a blog section to share your expertise and help you rank for extra landscaping keywords on Google.
#6 – Pull some photos
Landscaping projects can result in some stunning images, especially in the realm of before and after shots.
Your new website will be a wonderful place to add these and show off the variety of your work. Take the time now to find all of these images. Just make sure they aren’t blurry or low quality. People will want to see every detail!
All website builders are NOT made the same
Using a website builder is the quick and easy way to create a landscaping site from the ground up, but with countless options to choose from, it’s important to know what you’re looking for.
Sure, there are a range of website builders out there that all look similar, but they are far from an equal playing field.
One feature to keep in mind is the required level of tech knowhow to navigate. Some website builders are super generic and require a lot of user work to customize the right way for their particular business, while others are intuitive and designed for time-poor landscape designers and contractors.
Why we recommend Pedestal as the best website builder
Pedestal is incredibly easy to use and specifically made for making landscaping websites.
You can get up and running in no time with a complete suite of features that will get you a stunning website in no time with an emphasis on getting you new customers.
All-in-one marketing: A single platform that includes images, design, fonts, and tools without clunky plug-ins or extra fees.
Lead generation: Contact form capture, SEO-friendly page design, and more to bring in new customers and pre-designed to manage it all for you.
Predefined elements: No time wasted and zero coding required with templates and drag-and-drop elements for any and all of the content you need.
Mobile responsiveness: Websites have to work on smartphones and tablets, too. Every Pedestal template is designed to work right no matter where you view it.
Prepopulated pages: Starting from scratch can leave you scratching your head. Pedestal templates are designed based on best practices for customer behavior to put the right content in the right places.
Strategic elements: Buttons, images, and overall design were developed to encourage reader engagement, clicks, and inquiries.
Marketing strategy: Enter the most critical content once and let the platform add it in the most important parts of the website where you’ll get the most clicks.
Step-by-step: How to create a landscaping website in under one hour
Got a spare 60 minutes? Then you can create a website with Pedestal.
Of course, you’ll want to have the aforementioned content ready to go (and you won’t be able to go live without a domain or hosting). But most website creation headaches stem from trying to get the site to look right. And that is a non-issue with Pedestal.
We’re ready to walk you through how to get up and running with a landscaping website. And to start at the beginning, you have to start with the Pedestal website itself.
This lets you create a complete site, try out the templates, and make sure your landscaping website is exactly what you need. Just head to the website and enter your email address (that’s it – no payment info or phone numbers required up front).
Step #2: Pick your template
Now pick from one of the available templates curated for your landscaping website. You’ll be able to adjust things like colors and pictures later. Go for the overall design that speaks to you the most and suits your brand.
Step #3: Upload your images
Time to make this template your own.
The images included are yours to use if you want, but you can also swap them out for your own branded images and project pics. Anywhere you see a picture, you can click to make a change.
The templated logo should be updated to include your very own business logo.
Click the placeholder to open the image editor. You can then click the ‘Upload’ icon to add your logo from your computer. Finally, select it to add it in place.
You can also change the images that appear on your main website slider. Click to upload your own graphics or drag and drop to move the images around in a new order.
Keep moving down the first page and you’ll see a number of images that can attract readers and engage customers. If you have your own graphics, click to upload and add them.
Step #4: Change your colors
The template you picked has some coordinating colors already incorporated. You can change the ‘Theme Color’ or ‘Layout Color’ using the option in the menu on the right. You can also click through to custom colors if you really want to take it up a notch.
Step #5: Load your marketing strategy
On to the core of the website – the content strategy!
Click on ‘Marketing’ in the right-hand menu to get started (and have all of that content you pulled together earlier ready to go).
Why Choose Us
First, define the top 6 reasons why someone should choose your business for their landscaping needs.
The best approach here is to pick features that make you stand out from your competitors. Click in the boxes to change the reason text and add your own mini description. You can also click on the icons to change them to match your text.
Clients / Affiliations
Worked with big brands or redefined the landscape (literally) for commercial or multi-tenant places like apartment complexes?
Throw in the brand logos to create recognition for your readers.
If you focus on residential work or are too new to have names to drop yet, don’t worry. You can choose to skip this part for now by picking ‘I don’t want to show my customers’ during the setup wizard.
Products and equipment can impress customers.
Many people looking to add new features to their home could be swayed if they see you work with certain pavers, decking, brickwork, or even all-natural, eco-friendly materials. Load up on the logos to create those connections.
You’ll want to keep creating those connections beyond your website, and customers will expect you to have some level of social media engagement. Add a profile or two, at minimum, so that you can keep the engagement going. Just don’t forget to keep your accounts up to date.
Enter once, update everywhere.
One of the awesome features of Pedestal’s marketing strategy wizard is that it takes all of the info you add and deploys it across the entire website. That includes your contact information. Make sure it’s all updated and ready to go, and the site builder will get to work for you from here.
Expect calls coming in and quote requests in that inbox.
Step #6: Edit your homepage
Before you’re done, you’ll want to check over each page to make sure you’ve included everything you need.
Let’s start with the homepage.
Start from the top, and take a look at all of the available sections. Anything surrounded with a dotted-line border can be edited as you see fit.
This is a great time to add in your ‘About Us’ details.
Make sure you change out any copy generated by the Pedestal template that is not applicable to your business. You’ll probably want to update the FREE offering to match what you actually provide to potential customers.
Step #7: Edit your ‘Why Us’ page
You can switch to other pages for editing and review by clicking the page names in the top navigation.
Try it with the ‘Why Us’ page, and you’ll see all new sections for you to review and update. This will probably need limited work since it’s populated by the Marketing Strategy wizard, but feel free to make edits to anything you see by clicking in the sections to launch the editor.
Step #8: Edit your ‘About Us’ page
On the About Us page, you can see the new ‘About Us’ info you just added to your home page: Pedestal added it here (and everywhere else it’s applicable) automatically.
You can focus on filling in the rest now.
‘About’ pages can feature more than just company details. You can feature the key players in your business, highlight technicians and project managers, and put faces to the names that your customers will start working with.
By the way, here and anywhere else you see the gray X in the top right corner of an element, you can click to remove it. That way, you don’t go live with a placeholder team member if you don’t have the same number of employees that the template includes.
Step #9: Edit your ‘Services’ page
Services might just be the core of your landscaping website as this is where people will come to find out if you can help them with their specific project.
Don’t hold back on the descriptions here. The main services page should include a listing of everything you offer with a little intro text to get people interested. If you’re a pro at laying turf or soil irrigation, let everyone know.
Just click in the boxes to add your own copy.
Click the ‘More’ button or any page in the ‘Services’ drop-down menu to see a specific service page.
Keep going with details on exactly how you do what you do: build retaining walls, redesign kid-friendly backyards, or even install eco-friendly irrigation systems.
Step #10: Edit your ‘Testimonials’ page
Take a moment to triple check your ‘Testimonials’ page. This is populated based on what you entered into the Marketing Strategy wizard. You can make edits or add new reviews by clicking on the copy you see.
Step #11: Edit your ‘blog’ section
You might not fancy yourself a writer, but if you or someone on your team can take the time to create a few content pieces, they’ll go far.
Blogs are a great way to showcase your industry know-how, feature customers or case studies for major projects, and (again) help you stand out from the competition. Blogs also help with Google search rankings while landscapers who blog receive 67% more leads than those who don’t.
Click ‘Add New Post’ to use a premade template.
Then add in your copy. It should only take a few minutes to paste in your blog and title and upload a coordinating picture.
If you prefer to skip the blog entirely for now, you certainly can. Just click on ‘Pages’ in the left-hand Dashboard menu. Then find ‘Blog’ in the list and click the eye icon to hide it.
Step #12 – Edit your ‘Contact Us’ page
Again, this should be mostly populated with the contact details you already entered. Load the page to confirm that everything is accurate and current. You can click on any text that isn’t quite right to make an update.
Step #13 – Edit your ‘Gallery’ page
So much of landscaping is about appearances.
A great outdoor space is a work of art of its own, and you’ll want to make sure customers can see what you’re capable of. That’s where the ‘Galley’ comes into play.
You can create galleries or collections of images based on project types (e.g. architecture vs. hardscapes vs. gardens). There are a number of placeholder images that you should replace with your own so customers can see all of your hard work.
Just click an image to remove or upload your own in its place.
Step #14 – Edit your ‘FREE eBook’ CTA
Some visitors to your website might not be ready to commit to a project or ask for a quote right away.
You can still connect with them – and capture their contact information – by offering them a free eBook and Pedestal makes it easy to add your own content to this.
The eBook option on the Dashboard menu takes you to an easy eBook creator. You can design, choose colors, and add in your content without having to get fancy in Photoshop.
You’ll see a form that makes the eBook available on your homepage. You can update this to select your published eBook (or just remove the section if you aren’t ready to go live with it quite yet).
Step #15 – Publish your website
We are getting close to the end now!
When you’re satisfied with how everything looks, you can take the final steps to go live.
Your free trial lets you get ready, but you can’t publish your professional, customer-ready site until you have paid for a plan. From the Dashboard, click on ‘Payment’ and then choose the plan that best suits your needs.
Once you have a paid subscription, you can send Pedestal your domain details Just go to ‘Domain’ on the Dashboard and enter your information.
Other options for getting a landscaping website up and running
While website builders can greatly simplify website design and creation, you might not have the time or interest to create one of your own.
But since we know how important a website is to your marketing and company growth, you still need to find a way to go live. What to do?
Who to Call
What They Do
Ask friends and family
You might have a website hobbyist in the family or they could know someone who is looking for internship experience.
You may get to pay less and have a more collaborative say in how the process moves forward.
Mixing business with pleasure can make it hard to provide feedback or push for deadlines.
Search for a web design freelancer
You can hire experts in design and copywriting on sites like Upwork to help you create what you need without being hands on.
Many freelancers are motivated to work quickly to keep clients happy and projects moving forward.
Creative backgrounds and technical skills can vary, so be sure you understand what they can (and can’t) do for you.
Outsource a digital agency
You can bring on a team that handles everything from design to deployment and all of the marketing in between.
An agency can be a one-stop shop that drives the project for you and mentions things you never thought of before.
Be aware of any hidden fees and watch for ballooning costs.
The Ultimate Website Guide For Tradies
Ready to get your landscaping business off the ground with a stellar website?
Websites are a must-have for new and established landscaping businesses alike, whether you’re a residential landscaper or a commercial landscaper.
The right website can help you capture more customers, create brand awareness, and make it easier for people with projects to find you.
The best landscaping websites combine great descriptions about services offered with tons of images to show off projects. This can get potential customers excited for what you can do and start to imagine how you can transform their own spaces.