Can You Rank a Wix Website?
You’ve heard that Wix sites have a built-in SEO flaw, or worse, you’ve got a Wix site and it’s only NOW people are bringing up the possibility of SEO problems. Here’s a simple truth – Wix is an easy-to-use website builder with a simple drag and drop approach. Depending on your SEO goals, Wix may be right for you, so read on to find out if your site has what it takes to rank.
As a contractor, you want to spend the bulk of your time on-site with clients and making your customers happy.
What you don’t want is to be up all night trying to figure out how to update your website when all you want to do is add a phone number or an image.
For trades business owners just getting started online, or without the budget to invest in a more robust and professional website, Wix is a great alternative. A popular website builder, Wix is suited for simple websites and smaller budgets, while still putting your business online and helping you attract new customers.
With hundreds of possible themes, and a simple drag-and-drop approach, everyone from cleaners to carpenters can launch a site in no time. But there’s a dirty rumour online that a Wix site is an SEO black hole – and that any tradie foolish enough to launch a Wix site is wasting their time.
We’re going to show you why this myth isn’t as scary as it seems, give you a Wix SEO checklist to follow, and teach you what to do next if you’ve got your own Wix site.
What is a Wix site?
Let’s start with the basics. Wix is a website-building platform that lets you knock up a site from scratch, with zero experience. Oh, and it’s 100% free.
If you’ve launched a site, or you’re thinking of launching a site, you might have heard of WordPress as well as Wix, as both are popular website builders.
While there are plenty of website builders to choose from (like WordPress which has a 60.8% market share), it’s hard to go past Wix if you’re a tradie who wants to get online without any extra fuss. Offering a simple drag-and-drop interface you don’t have to stuff around with fancy customization. You just pick a theme, put down your important info, throw up a few pictures and your contact info, and you’re good to go.
As is the case for most things in life though, the simple stuff often gets a bad rap. But just because something is simple, doesn’t mean it isn’t effective. Unfortunately, a lot of people are under the mistaken belief that a Wix site isn’t SEO friendly, and by launching one you’ve got a digital lemon that’s doing nothing to help your business.
This is dead wrong.
How to rank a Wix website
Wix websites had major SEO flaws in the past, but as of 2021 Wix websites are SEO-friendly. In fact, for local businesses targeting specific areas (like your suburb and a few surrounding suburbs) you won’t struggle to rank with a Wix site.
After all, the right keywords turned into helpful content, plus powerful links, are the backbone of SEO. If you nail those, your Wix site has the same chance of moving up the rankings as any other type of site.
Wix SEO features:
Wix isn’t known for its advanced SEO, so if you’re looking for something more powerful you’ll need to run with WordPress or a similar website builder.
But if you’re a contractor who’s keen to turn their strong word of mouth into a digital presence, Wix has all the basic SEO tools you need. So you don’t have to be content with putting up your mobile number and hoping to attract new customers, you’ll be able to tweak your site so it ranks on Google and attracts leads while you sleep.
The following SEO features are built into every Wix site – and at Tradie Digital we optimize each of these features to improve our client’s SEO results.
|Feature||What’s the benefit?||Does Wix have it?|
|Page Title||Tells Google and customers what your page is about.||Yes|
|Meta Description||Expands on your Page Title and helps take people from Google to your site.||Yes|
|Custom URLs||Put keywords in your URLs for better SEO results.||Yes|
|Headings (H1, H2, H3)||Put keywords in your headers for better SEO results.||Yes|
|Image Alt Text||A minor SEO boost (every little bit counts).||Yes|
|Mobile Friendly||Crucial to SEO success in 2021, mobile-friendly sites outrank non mobile-friendly sites.||Yes|
|301 Redirects||Stops people from ending up on ‘error’ pages which can hurt your conversion rate.||Yes|
|SSL Encryption||Secure websites rank better than non-secure sites.||Yes|
|Google Analytics||Connect your Wix site to a Google Analytics account to track site visitors.||Yes|
|Social Media Integration||Connect your social accounts to easily share content and reach a wider audience.||Yes|
|SEO Instructions||Every page has its own SEO settings so you can optimize as little or as much as you like.||Yes|
Does Wix’s SEO help bring customers to your contractor website?
Yes, but traffic doesn’t mean sales.
Sitting at the top of Google might look great on a report or when talking to your mates, but rankings and revenue are NOT the same things.
Traffic is great, but it’s only half the battle.
Your conversion rate is what matters most.
It’s not how many people visit your Wix site, but what you convince those people to do. And if you’re curious about getting more clicks, calls and customers then we’ve written a simple guide that unpacks conversion rates (and offers a few free tricks and tips to get more work through your site).
You can check out our Conversion Rate guide here.
Is a Wix website right for a contracting business?
We’ve covered the important stuff so far – that Wix websites can be optimized for Google, but that they’re more suited to smaller trade businesses that aren’t looking to keep growing.
As a website builder, Wix makes it easy to stand up a website, but doesn’t provide any help towards marketing your website. This means you can end up with a great homepage, but no idea how to get leads or how to send people to it.
If you’re looking for a simple DIY website builder that comes with in-built marketing, we recommend Pedestal, which is perfect for any business owner who wants a pro site, with marketing support on-tap.
Pedestal is an industry-specific option for tradespeople as everything in the website is built and pre-optimized for a tradesperson business. The Pedestal team can also help you build your website for $990 within 7 days or it’s FREE, so you’re not at risk of waiting forever for results.
Will I need an agency to help me with my Wix website SEO?
If you’ve got a Wix site then you’ve got all the tools you need to rank on Google, but you’ll need a little expertise to go with it.
Remember, a platform alone won’t get your phone ringing or your calendar full of bookings. Knowing what you need to do, and acting on that knowledge are two different things. The same way knowing you need to replace a lightbulb and sitting in the dark because you never got around to it are two different things.
You’ll need to follow our Wix checklist above and make sure you’ve optimized each of the points in the table, or reach out to an SEO team to take care of those crucial optimization steps for you. That way you can spend less time in front of the computer, and more time getting face-to-face with clients and growing your trades business.
Ready to get your Wix site on the first page of Google?
Book a FREE consultation with our Tradie Digital experts and find out how to grow your trades business without spending a cent.