15 Best Roofing Website Designs [And How They Can Increase Your Conversion Rate]
The global roofing industry is worth $100 billion. If youโre not getting quality leads or your calendar is empty, itโs not a problem with demand. The mistake most roofers make is to assume their products and services will sell themselves (hint: they wonโt).
Roofing company websites are the missing link between that $100 billion pie, and you carving out a nice, big slice. So weโve rounded up 15 of the best roofing websites and shone the spotlight on the design features that are driving clicks, calls, and customers.
Save yourself hours of time by stealing the 15 most powerful design features all roofing websites share.
Your roofing business is only as strong as your roofing website.
It doesnโt matter if youโre a pro on the tools, or that your roofs last 10x longer than the competition, your customers turn to Google to choose roofers โ with 4 out of 5 customers using search engines to find local businesses.
If your site isnโt easy to find and easy to use, then your leads will dry up faster than you can say โbut I have great products and services!โ. Because being a skilled roofer is only half the battle. Your products and services need an equally skilled website to back them up.
Thankfully, you donโt need to be a trained web design expert to know how to turn an average roofing website into a customer-conversion machine. Whether youโre looking to build a roofing contractor website from scratch, or youโve got a roofing site that needs a few holes patched up, you can take inspiration from the top roofing websites online.
With a global roofing market worth more than $100 billion there are plenty of customers who need your help โ but that means plenty of competing roofers too.
But who says you canโt learn a thing or two from the enemy? Weโve rounded up 15 of the most impressive roofing website designs so that YOU can steal their success.
These websites share common design elements that lead to the two most important goals of any roofer:
- Build trust
- Solve problems
When you do those two things your conversion rate will go up.
Read on to discover 15 proven design features that generate traffic, attract leads, and turn those leads into sales.
Best Roofing Website Designs You Should Steal From
#1 โ Vincent Roofing
Roofing websites that catch the eye are great, but real success โ weโre talking clicks, calls, and conversions โ comes from understanding a customerโs problems and offering a clear, simple solution.
The team at Vincent Roofing nail this crucial feature of a roofing website by simplifying their home page and getting straight to the point. Thereโs no clutter about how long theyโve been in business or what suburbs they service โ that info is available on separate โAbout Usโ and โSuburbsโ pages.
Instead, they understand a roofing customer is looking for a price, and trying to find the best deal possible. To this end, the Vincent Roofing homepage has an easy-to-spot โFast and Free Quotesโ form as the first feature a user sees when they land on the page.
As a bonus, their โFast and Free Quotesโ box includes a discount offer of $120 off ALL Roofing and Re-Roofing services.
WHY WE LOVE IT: Roofing customers love simplicity. Site visitors can request a quote instantly โ with their need for pricing a major pain point and get the bonus of discounts. Every site visitor has a pain point that needs to be solved, and Vincent Roofing offers a clear solution at the top of the page.
#2 โ Coast2Country Roofing
Any home improvement project requires trust from your customerโs end.
Whether theyโre letting someone into their home to change a loose tile or install a new roof, trust is the crucial currency that makes the difference between โI was just on your site looking around, thanks anywayโ and โI love your site, when can you come out to my place to help me?โ.
Coast2Country Roofing knows how important trust is and makes sure their site visitors know it too with a roofing website design feature that helps eliminate worry. How do they do that?
With a bright, easy-to-spot badge that saysโฆ
โWe Will Beat Any Written Quote GUARANTEEโ.
Guarantees in the roofing industry are a proven way to establish trust and convince a prospect youโve got their best interests at heart. A guarantee provides a safety net and in this case, the Coast2Country team is saying โWe get it, we know price is important to you, so if you bring us a written quote we will give you an even better dealโ.
For a roofing customer, this makes the Coast2Country Roofing team stand out, and their conversions will go up as more and more customers choose them a). because they offered the best price and b). because they offered a guarantee that made customers feel safe.
Built on Pedestal โ the website builder for roofers, these design features come standard in all templates so businesses like Coast2Country Roofing donโt have to stress about the latest design trends. They can pick a theme with built-in conversion features like this and start generating more revenue sooner.
WHY WE LOVE IT: This guarantee is an example of how roofing website design can work with an offer. By using bright red against the grey background this โGuaranteeโ badge is impossible to miss. With white text, the word โGuaranteeโ contrasts the red background, and through simple colour design, theyโve made their price beat offer the first thing site visitors see.
#3 โ Able Roof
Imagine you needed to replace your damaged gutters after a stormโฆ
Youโve heard about three different roofing companies who might be able to help so you ask your friends and family if theyโve heard anything good or bad about the three roofing companies. Your friends and family tell you they havenโt heard of roofing business #1 or roofing business #2 but theyโve used roofing business #3 and they LOVED the service, the quality, and the price.
Itโs pretty obvious which roofing business youโll be calling out of those three.
This EXACT process happens online, except the recommendations come in the form of online reviews, instead of personal recommendations. In fact, 93% of roofing customers are influenced by online reviews and the Able Roof team use this brilliantly by including detailed reviews from satisfied customers.
Anyone browsing their website is getting recommendations, which helps increase conversions and bring more work.
WHY WE LOVE IT: The Able Roof website design cleverly takes reviews from multiple touchpoints. You can see happy Facebook reviews, happy reviews from Google, and happy reviews from the Better Business Bureau. Without this smart website design feature, youโd have no way of knowing whether the Able Roof team are any good, but with customer testimonials youโve got the online reviews, you need to pick up the phone and organise a call-out.
#4 โ Team Roofing
As a roofer, your service area is up to you. If youโve got gas in the work van you could do jobs around the corner, on the other side of town, or a few hourโs drive away.
While increasing your service area can help open your roofing business up to more potential customers, it does cause one problem โ how can ONE website service MULTIPLE locations?
The Team Roofing website is a prime example of how to solve this dilemma. By adding a clear โOur Locationsโ section they make it easy for site visitors to spot their own suburb, which helps drive calls because people know that they live in the necessary service area.
But thatโs not all!!!
Knowing that a roofing website is only as strong as its Local SEO, the Team Roofing gang have created individual location pages for each service area. This helps them rank when people conduct โroofer near meโ searches in those suburbs, as well as specific searches containing suburb names.
With just a few extra pages, Team Roofing has expanded their ability to rank for an incredible 244 suburbs โ thatโs how many unique suburb pages theyโve created. And those pages are easy to spot โ by people and Google โ thanks to the simple roofing website design addition of an โOur Locationsโ section.
WHY WE LOVE IT: SEO leads convert at an average of 14.6% compared to the 1.7% of outbound leads like cold calling, flyers, and letterbox drops. With easy-to-find and well-optimized location pages, Team Roofing has supercharged their local SEO.
#5 โ JNT Construction
If youโre like most people, youโve watched more videos since the pandemic started.
Whether itโs YouTube, Netflix, or another video service, the average person is consuming more video than ever. And these trends can be used by roofing companies to attract eyeballs and keep people engaged on a website โ as demonstrated by JNT Construction who include a section for โEducational Podcasts and Videosโ.
This content is 100% free, requires no sign-up, and is accessible at the click of a button. Since people love watching videos, a potential roofing customer is likely to press โplayโ and learn about JNT Construction. This is great for their conversion rate as this content builds trust and develops rapport without any direct contact between a roofing business and their potential customers.
As a bonus, to click the โView Allโ option takes site visitors to JNT Constructionโs YouTube channel, which helps build brand loyalty as they get more subscribers, longer watch times, and loyal fans who enjoy their content everywhere they find it.
WHY WE LOVE IT: Adding videos seems like a small design addition but it carries significant SEO value. Google considers your site visitorโs session times and bounce rates when determining your rankings. If people love spending time on your site and jump from page to page then your SEO improves. And what better way to make people happily sit on your pages for longer than an awesome, educational, and valuable video?!
#6 โ Chicago Flat Roofing Company
Roofing customers love a good deal, and the Chicago Flat Roofing Company makes sure they know theyโre getting a good deal by adding a โPromotionsโ section to their website design.
Money will always be a factor when customers choose a local roofer โ not always the #1 factor โ but a significant influence whether itโs replacing a few terracotta tiles, clearing the gutters, or installing a full new roof.
This clever design addition is useful because it pushes back against the mistake many roofers make, which is to assume their site visitors will find relevant info for themselves. The truth is, your customers are busy, they donโt always have time to find your pricing page or even email you for a quote. By adding prices in the form of promotions you make it easy for them to compare you to the competition, and feel safe knowing theyโre getting a deal at a discounted rate.
WHY WE LOVE IT: This is a prime example of whatโs known as โPerceived Valueโ. By adding a โPromotionsโ section to their roofing site design the Chicago Flat Roofing Company team have made it seem like theyโve got awesome, limited-time deals.
But it doesnโt say anywhere how long these deals run for โ they may run indefinitely, even though they stir up the desire to book a roofer because people worry the offer will end. Or what the price of each service was before the promotion โ for all a customer knows this was the price regardless of the promotion. This creates a sense of perceived value in a site visitorโs mind, which makes them eager to take action, driving conversions up.
#7 โ Global Roofing Group
Your roofing website is a measure of your professionalism and reputation.
If itโs just you talking about how awesome your roofing skills are, why should anyone listen to you? Thatโs like going to a party and only talking about yourself โ itโs not the best way to win friends and influence people.
But if youโre at that same party and people keep coming up to talk to you, then youโll develop a reputation for being important and influential. That logic is in place on the Global Roofing Group website in the form of a โClients Weโve Worked Withโ design section.
Similar to a customer testimonial section, showcasing your important clients projects an aura of trust and authority. When local customers see youโve worked with major businesses, theyโll think โwow, if this roofing company is trusted by those big boys, then they must do a great jobโ.
This is an example of how each roofing design feature is about building trust โ and trust is the currency of the internet.
Havenโt worked with any major brands? No problem. Try showing major brands youโve worked with instead. Bluescope, Dulux, Colorbond โ associating your roofing business with these brands passes their quality on to you.
WHY WE LOVE IT: This is an example of the marketing principle of โBrand Associationโ. The Global Roofing Group isnโt Coca-Cola, but by working with Coca-Cola they receive the same level of prestige and quality. Everyone knows what a big deal Coca-Cola is, and by showcasing a professional relationship, this roofing website becomes an equally big deal too.
#8 โ Melbourne Quality Roofing
Show, donโt tell.
When it comes to a roofing website, that marketing rule is one of the most crucial. Although people canโt see their roofs, they donโt want you to explain how accurate your tile installation is or how shiny your new metal roof looks โ they want to SEE it.
To achieve this consider adding a project gallery to your roofing design, as the team behind Melbourne Quality Roofing have.
A project gallery lets people visualize their future roofing improvements, and removes some of the friction between conversions.
Itโs a classic roofing website design inclusion and for good reason โ it works.
WHY WE LOVE IT: We love project galleries because they paint a vivid picture for potential customers. Instead of imagining what their new roof will look like, they can see how youโve transformed other homes and businesses. Weโre especially impressed by the gallery from Melbourne Quality Roofing because of their creative โBefore and Afterโ slider.
Site visitors can pull the slider left and right to see the roof change in real-time between the old and tired roof, and the modern, sleek roof. Itโs the marketing rule of โShow, donโt Tellโ done to perfection.
#9 โ Houston Roofing Online
You provide plenty of roofing services โ but thatโs not what your customers want from youโฆ
Your customers want you to solve their problems for them. Sometimes thatโs as simple as you turning up to fix a hole in the roof, but other times they may want help with DIY roofing tips and turn to you for advice.
Itโs a mistake to try and hide your knowledge in an attempt to force people to pay for it. With YouTube and Google, people will find free roofing tips elsewhere. The benefit of YOU being the one to give them free tips is that you build priceless trust.
When those same people need to find an expert roofer โ this time to pay โ theyโll be more likely to pick you because youโve taken the time to build valuable trust.
And how do you solve problems and build trust? With a section on your roofing website for your free blog posts and articles.
Check out how Houston Roofing Online nailed this design feature perfectly.
WHY WE LOVE IT: Adding blogs to your roofing website is the ultimate two-for-one approach.
Firstly, site visitors can learn about roofing, start to see you as an expert, and develop the trust that leads to more quote requests and bookings. Secondly, these blogs are packed with roofing-related keywords, and over time they can rank on Google when people search for things like โHow can I boost my home value with home improvement projectsโ and โGuide to roof replacement for homeownersโ.
With more content ranking on Google, you get more traffic to your site, and thatโs more chances for you to bring in new business.
#10 โ Fraser and London Roofing Services
What do your roofing customers want to know about your services?
Price? Availability? Supplier partnerships?
The truth is, your potential customers can have a thousand questions floating through their minds, and the roofing business that can best answer those questions will see their conversion rate go up.
Fraser and London Roofing Services understand this and add a simple, yet highly effective, FAQs section to their roofing website design.
By pre-empting the questions people have, the Fraser and London Roofing Services team come across as subject matter experts who understand their customers. And if a customer wanted to know whether scratches on a steel roof should be touched up, then theyโve got the answer (plus plenty more) right here.
WHY WE LOVE IT: This is another roofing design inclusion that brings benefits you donโt realize at first glance. We mentioned that these FAQs help people feel confident in your roofing services โ leading to an increase in calls and customers. But each FAQ is also able to help this page rank on Google over time.
If someone Googles โDoes coated steel last a long time?โ then this page has a chance to rank thanks to the FAQ section on coated steel. And with more keywords available to rank youโre able to receive more site traffic, and that leads to an increase in sales.
#11 โ NY Roofing
As a roofer, you know a LOT about what goes on above peopleโs heads. From the drip edge to flashing; rakes to rafters, youโre an expert.
Ironically, your customers donโt want to learn about these complex terms and roofing buzzwords. When a potential customer lands on your website the only question theyโre asking is โHow can you help me?โ.
And you wonโt know what problem they need help with until they reach out to you, which makes it hard to offer them a solution. After all, how can you tell if someone needs help fixing a storm-damaged roof or replacing old shingles?
The team at NY Roofing have the solution in the form of an easy-to-find and obvious โWhy Us?โ section. A โWhy Us?โ section should be a staple on all roofing websites, as it answers the questions your potential customers are asking.
Because you donโt know what specific roofing problem someone has, but by positioning yourself as an expert you can share your most valuable roofing qualities and convince someone to pick up the phone and give you a call.
WHY WE LOVE IT: NY roofing doesnโt know *exactly* what problem their customers have โ but theyโve clearly done the research to understand their target market. By covering their professional services, their 24/7 availability, and their affordable prices they have answered THREE questions floating through a site visitorโs mind:
- Do you repair AND install roofs?
- Can I call you outside of work hours for help?
- Will your service break my budget if I need you?
In one roofing website design feature theyโve answered those questions, and their conversion rate is likely to go up as a result.
#12 โ Roofing Florida
Home improvement jobs can make people nervous โ after all, theyโre letting someone take a hammer, nail, or saw to their most precious asset.
This sense of nerves can act as an obstacle to conversions, especially when talking about high-ticket roofing services like full roof replacements or renovation projects. The roofing website designs that make the process clear, simple, and inviting are the ones that will attract new business time after time.
And Roofing Florida nails this by including a section detailing their process from start to finish. They understand the hesitance people have and offer up the exceptional line of copy โ get your roof replaced in a few simple steps.
Instead of being stuck in the dark wondering what steps are needed, a site visitor to the Roofing Florida site can see the four-step process:
- Consultation
- Inspection [and FREE quote]
- Planning
- Installation
Suddenly a potentially stressful situation is boiled down to four steps, and that potential customer is filled with confidence to organise a consultation.
WHY WE LOVE IT: We love this roofing site design addition because it adds value on multiple layers. Not only does this design inclusion simplify a process that can be overwhelming for homeowners and business owners, but they add in a FREE QUOTE along the way.
A potential customer can complete two of the four steps WITHOUT PAYING A CENT. A free consultation, free inspection, and free quote take up 50% of the process โ which makes the remaining 50% an easy sell for the roofing business.
#13 โ RJW Contracting
Value.
Itโs more than a buzzword when it comes to your roofing website, itโs the ONE thing your potential customers are looking for.
Some people offer value in the form of free consultations and free quotes, others offer guarantees or warranties. The roofing websites with the highest conversion rates find ways to offer more value than their competition.
And RJW Contracting shows how effective this can be with THREE eye-catching value propositions that are going to get people calling and clicking.
Not only do they offer a free, no-obligation consultation (meaning theyโll come to your property without you leaving to jump out of your pyjamas) but they go the extra mile with:
- No interest payment options
- $50 per window trade-in allowance
- A $25,000 sweepstake to win a full home remodel
The RJW Contracting team understands their customers are comparing every single roofer in the area to see who offers the best value, and their website design makes it easy to find with bold, white fonts overlapping eye-catching and inspiring backgrounds.
The text is easy to read and the images make you think YOUR home could look that good โ which makes RJW Contracting the obvious choice to call.
WHY WE LOVE IT: Thereโs plenty to love about this roofing site design, especially the text itself which is bold and bright, creating high contrast to the background and attracting the eye. Weโre also big fans of the call-to-action buttons, with text like โClaim Offerโ making people feel like itโs a small step to take. A CTA like โSign up to claim offerโ would add an extra step and turn people off, but this CTA is simple, without friction, and going to boost clicks.
#14 โ Total Home Roofing
You might work with the same materials or specialize in certain roofs, but your customerโs needs are always changing.
Whether theyโre responding to recent storm damage or looking for more environmentally-friendly materials, itโs up to you to keep up with the changing demand of your customers.
This is a CRUCIAL consideration because an average roofing website will be nothing more than a brochure that shows contact details and a little info on the services available. But an AWESOME roofing website will be a living site that evolves to meet customer needs.
And whatโs more pressing during a pandemic than the need to provide safe services that put health and safety first?
The team at Total Home Roofing understand this and use their website to offer โVirtual & Online Appointmentsโ.
This shows they are listening to their customers who want to protect themselves, and by using technology they can provide estimates and quotes without ever needing to go onsite.
WHY WE LOVE IT: The most successful roofing websites are constantly innovating. Your website design should have the ability to change and reflect the needs of your market. With a virtual appointment, the Total Home Roofing team can still generate leads while giving people the space they crave. Itโs creative, clever, and going to spike conversions in a way that traditional at-home and on-site consultations canโt.
#15 โ LA Top Roofing
Once a prospect is on your roofing website then thereโs nothing else you can do to boost your conversion rate, right?
WRONG!
Creative roofing companies use pop-ups โ like the example weโve got from LA Top Roofing โ to drive more clicks and calls once a site visitor has already arrived.
A pop-up is a small window (though it can take up the entire screen) that appears in the foreground of a website page, typically when the user takes a certain action. This could be to scroll a certain length down the page, to move the cursor towards the โbackโ button, or even to stay on the page for a certain amount of time.
The advantage of your own pop-up is visibility. While you may have a limited-time deal or free quote option on your website, thereโs no guarantee people will find them. A pop-up is impossible to miss, and while too many pop-ups can become a nuisance, your customers wonโt be mad if youโre showing them a way to save money on their next roofing service.
WHY WE LOVE IT: Pop-ups can be annoying at times (youโve probably battled with a few frustrating pop-ups in your own browsing experience) but the key to success is the incentive โ and LA Top Roofing has a great incentive. Who wouldnโt want a free quote to price match without any commitment?
In terms of the design, weโre also big fans of the colors, which stay true to the websiteโs branding, with the call-to-action button in bright orange which contrasts the white pop-up and draws the eye.

The roofing website elements you should be using on your site
โGood artists borrow, great artists stealโ.
Picasso said that and we think he was probably referring to roofing websites when he said it. That doesnโt mean you should copy everything youโve learned on these 15 websites word for word, but take inspiration from the common elements that these websites share.
The reason theyโre on the most successful roofing websites isnโt chance. These roofers (or the marketers creating their sites) have done their homework and know what works โ and what doesnโt.
Just like youโd know whether a roofing job was in a bushfire rated zone and required specific materials, it helps to know what elements should form the foundation of your roofing website.
So hereโs a quick recap of the roofing website features that can increase quote requests, leads, and conversions.
โFree Quoteโ form above the fold | Time-sensitive deals and promotions |
GUARANTEE badges | Big brand partnerships |
Customer testimonials | โBefore and Afterโ project gallery |
Locations for Local SEO | Free roofing blogs and articles |
Helpful FAQ section | Eye-catching video content |
โWhy Choose Us?โ section | Your process [+ FREE quotes & consultation] |
Value propositions [and plenty of them] | Virtual consultations & estimates |
Pop-ups [with awesome incentives] |
Ready to turn your roofing website into a customer-conversion engine?
Congrats, youโre now more web design-savvy than 99% of all roofers.
But itโs what you do next with your newfound knowledge thatโs going to make all the difference. Avoid stealing the wording and design of the roofing websites youโve seen here, but thereโs nothing wrong with spotting a roofing site design feature you like and implementing something similar on your site.
Donโt have a site yet but looking to create a high-converting roofing website? Try Pedestal โ the website builder for roofers that generates 26.7% more leads than all other website builders.
Click here to try Pedestal for FREE
Or, do you already have a site and you need help making a few design tweaks to boost your conversion rate?